Roup is not Pour Spelled Backwards

I spent a lot of time early this morning at the coffee shop across the street from the sign. Working on my proposal for a fellowship.  I hadn't gotten much sleep and kept staring at the sign.  My thought process was this:
Is roup just pour spelled backwards? Nope. Its not.  Why would someone name their street Roup? What kind of word is that? Probably someone's last name.  How un-original. It would be cooler if it was pour spelled backwards.  Wait, is it pour backwards? No, still doesn't work.  OMG! How much time have I been staring at this sign? People must think I'm a crazy person staring out the window and I'm not getting any work done! Argh!

Two hours later when I left the coffee shop, I thought should pay homage to the sign, and make it live in infamy on this blog.